When I founded “Have Doggie, We’ll Doo!!,” it was the first registered Dog Waste Removal service in Chicago and the Northern suburbs. In fact, we were the first in the country. I came up with the idea while listening to my neighbors argue about who’d pick it up. It seemed simple, “I’ll do it…” and the rest is history.
Ah, the good old days before Google. Back then, businesses had to make sure they were featured in those trusty paper directories, like the Yellow Pages. But for niche industries like ours, let alone all the others within the broader pet services category, the Yellow Pages just couldn’t keep up. Our services were often lumped in with dog groomers, which just didn’t do us justice.
So, we took matters into our own hands and created the first-ever directory dedicated solely to pet services. We had everything from dog and cat acupuncture to massage therapy, portraits, and day care. You name it, we had it. And the best part? Our directories were available in hundreds of locations across Chicago and the suburbs, with hundreds of businesses listed. We kept this directory going strong for 10 whole years until we finally retired it in 2005.